Dana Virginia Jauker has been designing and producing her own millinery labels since 1985, present in the most exclusive and high-end stores in Italy and abroad (London, Tokyo, New York).
She has created unique pieces for the runway shows of world known designers. In 1999 she began a long-time collaboration with Borsalino, the most renowned and prestigious hat maison in the world, designing and manufacturing part of their Haute Couture women's collection.
In 2009 she launched her own haute couture collection yesey.
Yesey’s millinery limited editions are 100% hand made in Italy.
Yesey's haute couture hats take the fine tradition and quality of Italian craftsmanship to express the vitality of Dana Virginia Jauker's creative talent.
Her men's and women's collections, often inspired by film and music cults, bring out the edge of classic styles with great interpretation skills and careful study put into researching the finest materials and finishes.

Creations Yesey